Today, when you run a business, you do not find yourself in the yellow pages; instead, your customers are typing your name, service, or product in Google. One of the strongest marketing decisions you can make in 2025 is learning how to create a Google Business Profile (which used to be called Google My Business).
Your online business storefront is your Google Business Profile (GBP). It is what appears when customers search for you on Google Search or Google Maps. It is a small step that can help your local coffee shop, digital agency, or even a national retailer be more visible, build a stronger reputation, and increase income.
At JSA Global Communications, we assist companies in utilizing digital solutions such as GBP to enhance local search engines, find new clients and customers, and maintain their online reputation. Let us examine why establishing your Google Business Profile is a necessity– and do it the right way.
5 Reasons Why Every Business Should Create a My Google Business Profile
Increased Local Visibility In An Instant.
Promoting your business on Google Business Profile makes you visible in the local search, particularly in the “Local Pack,” the map area that places the businesses nearby. As individuals get a local search, your location, contact details, and directions are shown immediately, which increases foot traffic and inquiries.
Develops Trust Through Reviews and Ratings
Did you realize that 90 percent of consumers will read online reviews before visiting a business? In GBP, customers have the option of leaving star ratings and comments on your profile. Such social evidence allows the prospective customers to believe that you are honest and listening. Replying to your reviews, either positive or negative, demonstrates that you are concerned with customer satisfaction, and it can massively improve confidence.
Motivates More Conversions and Sales
Google searchers are usually willing to make a purchase. Being visible with your profile implies that you get your potential buyers at the right time. Starting with the click of the Call Now button to directions or an appointment, your step to create a Google Business Profile will serve as an in-built sales funnel.
Improves SEO Rankings
When you create a Google My Business profile, it improves your web ranking, as well, in organic search results. Google employs GBP data as a ranking factor in local search. The better, more active, and consistent your profile, the greater the chances that Google will display your business in comparison with others who have not streamlined theirs.
Provides Important Insight and Analytics.
The greatest advantage is that through Google, you have access to the important performance data:
- How customers find you
- What search terms do they use
- What is the number of calls or visits to your listing on the site?
In JSA Global Communications, we assist businesses in utilizing this data to make adjustments to their SEO strategy and increase online presence.
Create a Google Business Profile (Step-by-Step Guide)
Claiming your business is completely free, and here is the way to begin:
Step 1: Click on Google Business Profile Manager
Go to Google.com/business and log in with your Google account.
Step 2: Fill in your business details
Insert your business, type (e.g., bakery, marketing agency, jewelry store, etc.), address, and contact information. Ensure that all these are in line with your site and other sites.
Step 3: Select Your Areas of Services.
In case your business serves a specific area rather than a physical location (such as delivery or service-based businesses), list the service areas.
Step 4: Verify Your Business
Google will require verification- either through postcard, phone, or email. This is to ensure that you are the authentic owner.
Step 5: Tick Business Hours, Photos, and Description
Add professional photos, your logo, and write a brief yet interesting business description that contains your core services and keywords.
Step 6: Keep Optimizing Your Profile.
Make updates, post promotions, or events directly on your GBP. Companies that are updated frequently are ranked higher and are more credible.
Best Practices of Expert Optimization by JSA Global Communications
- Use High‑Quality Photos
Visuals attract attention. Post sharp shots of your products, office, and staff. Photographed profiles get 42% requests for directions and 35% more clicks to websites.
- Add Keywords Naturally
When you create a Google Business Profile, you should add useful keywords such as your business type, location, or niche, but ensure that you do it in an organic way. Avoid keyword stuffing.
- Online Respond and Reviews
Ask satisfied customers to make comments. A thank-you or a solution, whenever a person drops a review, respond as soon as possible. It enhances interaction and is an indicator of responsiveness.
- Keep Information Updated
In case your business hours, phone number, or address are changed, change them as soon as possible. Obsolete data may annoy consumers and damage local search.
- Add Posts and Offers Weekly
Share the news, promotions, or events using the Posts feature. It maintains your profile alive, and it may make you conspicuous in the presence of competition.
- Take Insights to Smart Marketing.
The built-in analytics feature will assist you in knowing what is working, such as the number of clicks made on the specific photos or what keywords people employ to locate you.
At JSA Global Communications, we guide brands to make sense of this data to help them narrow down their online marketing strategy.
Summing Up
In the modern competitive digital era, having a website is not enough. You have to meet the customers at the place where they are searching, and most of them are searching on Google.
You are not only adding your business to a Google Business Profile, but you are building a marketing channel that is quite powerful, which enhances your visibility, builds trust, and results in quantifiable growth. JSA Global Communications deals in aiding businesses to claim, maximize, and create a Google Business Profile with long-term success. It is a simple tool that can transform your marketing strategy regardless of how big or small a local store is.
